Still, adding Google Maps on your About and Contact pages (or whatever couple of pages you need) is absolutely viable. Just create a billing account with Google Cloud Platform to get a $200 credit on Google Maps API every month (you won’t be charged unless the usage exceeds these $200). Adding Google Maps right on your website is another way to let Google connect your business with the location. In particular, you can point out the directions to your location from the most popular nearby places — it may be an airport, railway station, local attractions, etc. “Including unnecessary information in your business name is not permitted, and could result in the suspension of your Business Profile.”
For authority sites, I would never recommend those “manual” tactics. For smaller niche sites on the other hand, I DO manually build links…its a different strategy. I’m trying to soak everything up, researching keywords and focusing on creating quality content.
This opens up the Content Gap report, where you’ll see the common keyword rankings among these pages. Look through the results to see if there are any subtopics you can cover. However, there is no point in optimizing the title tags of pages that won’t be seen by searchers. So we want to focus on pages that are already ranking high, specifically those in positions SEO Anomaly #2–5. That’s why it’s super important to learn how to check Google rankings and we’ll guide you step by step.
- Search volume refers to the number of times a keyword is queried within a specific time frame.
- Acquiring backlinks from other websites is one of the important ranking factors.
- After all, it’s not really the individual keywords that keep readers hooked to your page, but the overall quality of your content.
- You can create content that aligns with audiences’ searches, ultimately improving your chances of ranking higher on Google and attracting more organic traffic to your site.
- You’ve now learned valuable strategies to improve your website’s ranking on Google.
Provide Content That Matches the Search Intent
Broken links, or dead links, can negatively impact a website’s search engine ranking. When audiences click on a broken link, they are directed to a non-existent page, leading to a poor user experience. Guest posting on reputable sites is another effective way to earn backlinks. By contributing high-quality articles to authoritative blogs, you can include links to your site, enhancing your backlink profile.
➡️ Google Search Console
Add high-resolution photos that showcase your products, services, and location. Visual content increases engagement and provides a glimpse into your business. Choose accurate business categories to help Google understand your services and match you with relevant searches.
And, according to our analysis, the presence of structured data had no relationship with Google rankings. Indeed, we discovered that content that’s ranking in Google tends to be on the long side. To find out, we looked at the correlation of page authority (measured by Ahrefs URL Rating) and rankings. Also, keyword-matched H1s have essentially no relationship with higher Google rankings. Similar to our title tag findings, most pages in Google’s results have a matching keyword in the page’s H1 tag.